I’m Sara, a passion UI/UX designer that’s not afraid to take on technical challenges. The process of getting an abstract idea and transforming it into something concrete and tangible fascinates me. 

What is UI/UX to me: It’s a process of deeply understanding the user’s needs and objective. And is about solving problems through empathy.

My mission: To create effortless user experience with expressive user interface that gives user a memorable impact.

Experience: 15+ years UI/UX experience (10+ years in game industry – King, Ubisoft, SYBO Games) and now working at LEGO Group.

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